Posted on March 18, 2012
Google needs to treat its phones as devices for end users, rather than devices in which the OS is developed on.
Taking their last product release as an example, these are couple of things Google must improve.
Treat your brand sacred
Never compromise on the Nexus moniker. It should always be Google Nexus. It should never be Samsung Galaxy Nexus. That is foster care.
To compare with Apple, Steve Jobs never compromized on iProduct. Even though he had not owned the trademark for iPhone, he announced it and worked out with CISCO. Same with iPad. That is how it must be done.
Product Releases
Treat product releases as the most important thing in your lifecycle, and not an after thought. Some of the following mistakes by Google Stand out.
- Releasing a product outside United States. Thought it is all globalized, still releasing in United States is a huge win! Google Nexus was released outside of United States.
- Postponing release date. Never postpone a release date. There was the general talk that Google was postponing its release for the Google Wallet deal with Verizon. Even then, it was not a good idea to do it. Just omit that feature, or have a conditional statement with the release. But, never postpone a release.
Some of these above mistakes with the Google Nexus release, are signs that it does not take its brand, and users seriously. If recent events like Google Play are to be taken into account, Google will sure learn from its mistakes soon! Watch out for the next product from Google stables.
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Posted on November 28, 2011
Google Music has taken aim at providing a competitive service to iTunes. And, it has done its job well. It almost does what iTunes Cloud Service has done - except for WMG standing in its way.
It also goes one step above it by providing two bonuses:
- Store your own song. Songs you have not purchased using Google Cloud
- A store system for Indie music artists. ala Etsy for Music.
Well, that would be an awesome service if it had come three years earlier. A lot has changed during now. It is a moving target. Google has taken aim at iTunes - cheap legal music. However, that has changed.
Well now, people do not want to own music. They just want to hear it. Enter Spotify, Rdio. They just get you the song when you want to hear it. Period. You do not own the music, but you hear whatever you want to - at least the most of them.
Had Google had taken aim at Spotify/Rdio, it could have leapfrogged iTunes. It could have hopped on to pay to stream music market. Sadly, it has taken aim at the wrong service.
3 notes
Posted on November 26, 2011
There is a tendency among android handset manufacturers to remove SD card slot - atleast in the high end models. So, what is reason behind android phones not having SD slot?
The tradeoff is the gain in performance. If there is a SD Card, every application has to check where to write. Even loading playlists, and almost every other tasks, needs to check the SD card. But when you remove SD card, each application knows where to write by default, and it writes it.
It is also true with the SD Card, that is mounted as a partition. Like in Galaxy Nexus S, and Acer EEE Pad to name a few. Google did away with even the partition in Galaxy Nexus Prime for this reason. The downside - the device cannot be used as a USB Mass Storage.
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Posted on November 18, 2011
Galaxy Nexus does not support USB Mass Storage. However, it supports MTP and PTP. Also, it is not a problem with ICS. ICS still supports UMS
Why did Galaxy Nexus stopped supporting UMS? - They wanted to have no partition for the Memory available. That is the full 32 GB/16 GB is available for everything - music storage, apps, pics, docs, etc.
Since there is no partition, it is impossible to support USB. There will be only one partition which will be running, and there will be no partition to mount.
(Source: reddit.com)
8 notes
Posted on November 15, 2011
“There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.” - amazon.
Android tablet makers were in neither of these camps. While their eyes were set on the first, the second camp is the one that is going to make Android money. Or atleast whoever embraces it.
