Google Music - Taking a wrong aim
Posted on November 28, 2011
Google Music has taken aim at providing a competitive service to iTunes. And, it has done its job well. It almost does what iTunes Cloud Service has done - except for WMG standing in its way.
It also goes one step above it by providing two bonuses:
- Store your own song. Songs you have not purchased using Google Cloud
- A store system for Indie music artists. ala Etsy for Music.
Well, that would be an awesome service if it had come three years earlier. A lot has changed during now. It is a moving target. Google has taken aim at iTunes - cheap legal music. However, that has changed.
Well now, people do not want to own music. They just want to hear it. Enter Spotify, Rdio. They just get you the song when you want to hear it. Period. You do not own the music, but you hear whatever you want to - at least the most of them.
Had Google had taken aim at Spotify/Rdio, it could have leapfrogged iTunes. It could have hopped on to pay to stream music market. Sadly, it has taken aim at the wrong service.