Develop Google Nexus for users, not for Android!
Google needs to treat its phones as devices for end users, rather than devices in which the OS is developed on.
Taking their last product release as an example, these are couple of things Google must improve.
Treat your brand sacred
Never compromise on the Nexus moniker. It should always be Google Nexus. It should never be Samsung Galaxy Nexus. That is foster care.
To compare with Apple, Steve Jobs never compromized on iProduct. Even though he had not owned the trademark for iPhone, he announced it and worked out with CISCO. Same with iPad. That is how it must be done.
Product Releases
Treat product releases as the most important thing in your lifecycle, and not an after thought. Some of the following mistakes by Google Stand out.
- Releasing a product outside United States. Thought it is all globalized, still releasing in United States is a huge win! Google Nexus was released outside of United States.
- Postponing release date. Never postpone a release date. There was the general talk that Google was postponing its release for the Google Wallet deal with Verizon. Even then, it was not a good idea to do it. Just omit that feature, or have a conditional statement with the release. But, never postpone a release.
Some of these above mistakes with the Google Nexus release, are signs that it does not take its brand, and users seriously. If recent events like Google Play are to be taken into account, Google will sure learn from its mistakes soon! Watch out for the next product from Google stables.
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